Cultural Connections

Creative marketing collateral

Brand and design tools developed for Cultural Connections, a year-long arts, heritage and learning programme celebrating the richness and diversity of the area around Christ Church Clapham in London SW8.

Design and Marketing Manager, Coralie Walker produced:
- Logo and branding
- Website: culturalconnections.org.uk
- A teaser campaign, outdoor flags, signs, flyers, What’s On, posters, banners, merchandise, leaflets for marketing and learning
- Social media marketing: @connectionsSW8
- An associated website for Christ Church and St. John, Clapham

The programme culminated in a month-long exhibition Mapping Lives open throughout June 2019. A mobile multimedia map remains on site as part of the legacy strand of the project.

Funded by the National Lottery Heritage Fund and the Parish of Christ Church St. John P.C.C.

DESIGN RATIONALE
The branding was inspired by heritage features within the gothic revival building, which is decorated with floral motifs in stamped plaster using a technique invented by its architect Benjamin Ferrey (the recent refurbishment of the building included restoring and matching the original interior colours and patterns). Coralie used one of the repeating symmetrical motifs on the pillars as a symbol for Cultural Connections with the optional strapline ‘from the heart of Christ Church’. This was featured across all of the marketing campaigns. An illustration of a pineapple was chosen to create a cheerful, inclusive introduction to Cultural Connections, this international symbol of friendship and hospitality also has a strong local connection, John Tradescant the younger, a 17th-century botanist (who had a garden in Lambeth) is credited with early cultivation of pineapples in Britain.

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