Cultural Connections

Creative marketing collateral

Brand and design tools developed for a year-long arts, heritage and learning programme, open to all, celebrating the richness and diversity of the area around Christ Church Clapham in London SW8.

Cultural Connections was funded by the National Lottery Heritage Fund and the Parish of Christ Church St. John P.C.C.

Design and Marketing Manager Coralie Walker produced:
- Logo and branding
- Teaser campaign
- Website: culturalconnections.org.uk
- What’s On
- Outdoor flags and signage
- Flyers, posters and banners
- Merchandise
- Social media marketing: @connectionsSW8
- Leaflets for marketing and learning

The programme culminated in a month-long exhibition Mapping Lives open throughout June 2019. A mobile multimedia map by digital artists SDNA remains on site as part of the legacy strand of the project.
 

DESIGN RATIONALE

The branding by Coralie Walker was inspired by heritage features within the gothic revival building, which is decorated with floral motifs in stamped plaster using a technique invented by its architect Benjamin Ferrey (the recent refurbishment of the building included restoring and matching the original interior colours and patterns). Coralie used one of the repeating symmetrical motifs on the pillars as a symbol for Cultural Connections with the optional strapline 'from the heart of Christ Church'. This was featured across all of the marketing campaigns. Other motifs included an exploded pineapple, an international symbol of friendship and hospitality with a strong local connection (John Tradescant the younger, a 17th-century botanist with a garden in Lambeth is credited with early cultivation of pineapples in Britain). This illustration was used to create a cheerful, inclusive introduction to Cultural Connections.

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