Brand and design tools developed for this year-long arts, heritage and learning programme in London SW8.
Design and Marketing Manager, Coralie Walker produced:
- Logo and branding
- Website: culturalconnections.org.uk
- A teaser campaign, outdoor flags, signs, flyers, What’s On, posters, banners, merchandise, leaflets for marketing and learning
- Social media marketing: @connectionsSW8
- An associated website for Christ Church and St. John, Clapham
The programme culminated in a month-long exhibition Mapping Lives open throughout June 2019. A mobile multimedia map remains on site as part of the legacy strand of the project.
Funded by the National Lottery Heritage Fund and the Parish of Christ Church St. John P.C.C.
DESIGN RATIONALE
The branding was inspired by heritage features within the gothic revival building, which is decorated with floral motifs in stamped plaster using a technique invented by its architect Benjamin Ferrey (the recent refurbishment of the building included restoring and matching the original interior colours and patterns). Coralie used one of the repeating symmetrical motifs on the pillars as a symbol for Cultural Connections with the optional strapline ‘from the heart of Christ Church’ featured across all of the marketing campaigns.
